You have an awesome website to attract prospects and build client relationships. You’ve developed an incredible anti-marketing system that works.
Now, you want a blog to really fine-tune the educational aspect of your business.
Getting a blog started is no short task. It is an entire website of it’s own (even if it is nestled in your domain – as it should be). You have to consider making a content calendar (to keep on top of relevant topics and stay relevant for SEO purposes!) and then of course, there’s the actual writing and optimizing of your blog posts themselves.
Whether or not you’ll be writing all the posts, your team will, or a combination of them, there are 5 major subjects you should cover regularly to attract prospects to your business. Show them you “know your stuff” before they even actually speak to you.
Value opportunities are everywhere with the use of a blog!
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